It seems that you already understand, that the wave vector of an "electron" quasiparticle in a crystal (or in any periodic potential) is not the same thing as the actual momentum of "the real" electron. So now you are kinda questioning the "meaning" of the concept of a quasiparticle itself. And I hope that you already know that "meanings" of many things in quantum mechanics are quite elusive.
Anyway, I'll try to say something that hopefully will make sense. First of all -- the wave vector $k$ is called "a crystal momentum" or "quasimomentum" of your quasiparticle. The basic meaning for that quantity is the "number" of energy level in the spectrum of elementary excitations of your system. You can think of it as a (continuous) index $k$ that numbers your energy level $E_k$. Actually you can look at "ordinary" momentum from the same point of view -- just an "index" denoting your state in continuous spectrum.
Second -- many problems in quantum mechanics are formulated in terms of scattering problems: you prepare an initial state and you have to calculate probability of some final state. So, we prepare bunch of quasiparticles in an initial state $i =(E_{k_1},E_{k_2},...,E_{k_n})$ and look at a transition to a final state with other set of quasiparticles $f =(E_{q_1},E_{q_2},...,E_{q_m})$. It turns out that in many cases it is a very good approximation, to state that transitions occur only when quasimomentum is conserved:
$$P(i\to f) \sim \delta(k_1+k_2+...+k_n - q_1-q_2-...-q_m) $$
The statement is absolutely correct for "ordinary" particles -- it reflects the usual momentum conservation. And for the quasiparticles the statement is only an approximation.
So we have (approximate) quasimomentum conservation.
Finally -- often the dependence of energy of your quasiparticle on the quasimomentum is quadratic or close to quadratic: $E_k \simeq Ak^2$. That allows you to rewrite it in a familiar form: $E_k \simeq \frac{\hbar^2k^2}{2m^*}$ -- so it looks like an energy of a "ordinary" free particle with a mass $m^*$. And that mass is called an "effective mass".
All this similarities allows us to talk about quasiparticles as if they are free particles with some masses, which freely fly around inside your solid body, sometimes colliding with each other. This picture turns out to be very useful.