What are 'broad' and 'short' lighting when it comes to studio portraiture, and when should I use each?
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Broad Lighting: Is when a subject is posed such that the main light is directed at the side of the face that is closest to the camera. Broad lighting can add weight to a thin face, but it does this by 'adding' roundness/thickness to the face, so it is not a good style of lighting to use with bigger subjects (or even 'normal' subjects with rounder faces.
Broad Lighting Example:

Short Lighting: Is when the subject is posed such that the main light is directed at the side of the face that is furthest away from the camera. Short lighting can help 'thin' a subject who is heavy, or who has a rounder face.
Short Lighting Example:

Jay Lance Photography
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Even further detailed including flash setup illustrations: http://www.photography.ca/blog/2008/01/29/lighting-round-faces-baldness-blemishes-photography-podcast-36/ – speakman Nov 29 '12 at 08:14