In 2002's Spider-Man, the following exchange happens:
J. Jonah Jameson: [describing a headline] "Spider-Man, Hero or Menace? Exclusive Daily Bugle Photos".
Peter Parker: Menace? He was protecting that armored truck...
J. Jonah Jameson: Tell you what Atticus, you take the pictures, I'll make up the headlines! Ok? Is that ok with you?
Peter Parker: Yes sir.
J. Jonah Jameson: Goody.
http://www.imdb.com/title/tt0145487/quotes
What's the meaning of "Atticus" in this context?