I would like to buffer a polygon inward by a percentage of its area, using the polygons below as an example.

How could I shrink each polygon inward resulting in a 35% reduction of area? I am using the term "reverse buffer" because I want the newly created polygons to have the same shape as the originals and be centered and within the originals, like the schematic below.

I am on ArcGIS 10.2 and have SA and ET Geotools.
