They are saying:
the input pole at the origin generated the forced response \$c_f(t)=1\$
That's because, as they are saying right above that, they are applying a step response at the input. That is the Heaviside function, whose value is zero at \$t<0\$ and one from \$t\ge 0\$. Its Laplace transform is \$1/s\$ and that's multiplied with the system's transfer function, giving (4.5).
Now, think about what the step function represents: constant value (0), a sudden jump, then again a constant value (1). Therefore the system was at rest, there was a perturbation, and then the system is forced to stay at the new value. That is the forced input.
I think they are assuming some initial conditions, since the system pole is at -a, not zero.
They are not referring to the system's pole, but at the input's: \$1/s\$ has a pole at zero. There are no initial conditions. If it helps, think of it in terms of the time domain convolution:
$$\begin{align}
s(t)&=\int_{-\infty}^t{\theta(\tau)h(t-\tau)\mathrm{d}\tau} \\
&=\int_0^t{1\cdot h(t-\tau)\mathrm(d)\tau} \tag{1} \\
h(t)&=a\mathrm{e}^{-at} \tag{2} \\
s(t)&=\int_0^t{a\mathrm{e}^{-a(t-\tau)}\mathrm{d}\tau} \\
&=a\int_0^t{\mathrm{e}^{-a(t-\tau)}\mathrm{d}\tau} \\
&=a\left(\dfrac{1}{a}-\dfrac{\mathrm{e}^{-at}}{a}\right) \\
&=1-\mathrm{e}^{-at} \tag{3}
\end{align}$$
Since it's zero everywhere when \$t<0\$ then it gets replaced with a constant, the value 1 for \$t\ge 0\$ (and the limits change, too). And the above just tells you that the step response is just the integral of the impulse response.
As for the forced and natural responses: the forced ersponse is the fact that the ouput converges (asymptotically) towards the imposed, or forced value, 1, and in doing so it does it with it's natural response, the exponential form given by the time constant of the system.
With these in mind, re-read everything from your picture, carefully. You'll see that everything's in there.