The study of consumer behavior: why and how people making purchasing decisions.
The study of consumer behavior: why and how people making purchasing decisions.
Questions tagged [consumer-psychology]
33 questions
7
votes
1 answer
Does something costing \$9.99 really seem cheaper than \$10 to people?
I've always hated seeing prices like this. It makes me immediately distrust the seller. I wish all prices would be "even", such as \$250 instead of \$249.98 or whatever. To me, it does not look cheaper. Not even subconsciously. It just makes me…
Jacquari K
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Is it possible to use the Decomposed Theory of Planned Behavior to understand consumer behavior in relation to financial products?
The Decomposed Theory of Planned Behavior, developed by Taylor and Todd, is used to test consumer behavior regarding complex products. However, scholars use this theory only for technology related products.
Is it possible to use the DTPB for…
Rabia Rasheed
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Which model of Consumer Behavior has proven to have better predictive ability for complex products?
I read about several models in Dr. Jeff Bray’s unpublished article (Bray, 2008).
Does anyone know which of them has proven to have the better predicting ability? I mean, which of them holds more evidence of predictability so far?
I do not want to …
César D. Vázquez
- 131
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Perception of buy-able items in mobile games and tricking users into in-app purchases
I realize this question may sound very game-design oriented but it's not. It just hit me while playing a game, got me wondering and is very theoretical and purely for my own research, plus a game design SE will not be able to give me in-depth…
Иво Недев
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0
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1 answer
Does implied consent apply to user interface ergonomics?
In the application of psychological knowledge, the ethics for consideration include the consent of the subject for the application or practice of psychology. That is: whether or not the subject is explicitly, consciously consenting and taking part…
Chezzwizz
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0
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1 answer
Why do we like expected surprises?
The ambiguity effect says that we try to avoid uncertain outcomes. Still, many products are selling well excactly because they give uncertain outcomes. One example is Kinder Eggs, and many similar candies\toys. Some shops also get rid og their spare…
Berit Larsen
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