Carboxylic acids such as acetic acid do not dissociate much in the gas phase. In aqueous solution, however, they act as acids (proton donors).
$$\ce{CH3COOH(aq) <=> H+(aq) + CH3COO-(aq)}$$
Are reaction entropy and reaction enthalpy positive or negative, and what are there magnitudes?
In the gas phase, we have clear expectations:
$$\ce{CH3COOH(g) <=> H+(g) + CH3COO-(g)}$$
The reaction enthalpy will be positive (we need to break a bond) while the reaction entropy will be positive (more gas particles). As the reaction does not go forward in the gas phase, the enthalpic contribution must be of larger magnitude.
So another way of stating the question is to ask what the effect of solvation is on the enthalpy and entropy of reaction.