It was a Marketing campaign by Apple in 2003, giving it for free for Test Drive of they Power Mac G5 called Test Drive (G5TestDrive.ca), a limited edition Apple-branded stopwatch.
Apple has sent at least some of its apple canada customers a special
promotion postcards in the mail.the promotion offers a g5 test drive
(g5testdrive.ca) along with a limited edition apple-branded stopwatch
(photo) as well as an entry to win a new 1.8ghz g5 powermac and a
20inch apple cinema display.for a limited time, apple is also offering
invitees a $200 discount on a g5/display/applecare bundle.again, the
offer is only open to direct-mail postcard recipients.
http://www.macrumors.com/mac/?sid=20040317155502